The ingredients go across a spectrum - from analysis to strategy to content to delivery to measurement.
We can help with all or some of that:
A digital diagnostic and analysis session that looks at where your current efforts are - what’s landing and what isn’t, with an outline strategy as to what to do next.
Working with you and your comms team to understand what you’re trying to achieve and how to deliver that - from messaging to content and platform. And including skills and capacity for you to take it forward.
Support in creating an editorial strategy and the implementation processes to make that deliverable. It can also include writing content, creating video, commissioning imagery and more.
Now you know what you’re saying, where are you saying it? Is your website good enough? Is your social media plan on track? Creating, and delivering, a platform strategy. And that can include commissioning and project managing a web build too.
We don’t want to build dependency, we want to enable you to deliver your own communications. So we can work with you to make sure your organisation has the right skills, authority and capacity to take things forward.
No point in having content if no-one reads it, so we can create and deliver social media and search-led content strategies to grow the profile of your organisation.
This isn’t about measurement tools. There’s plenty of then around and you’re probably plugged in to most. This is about measuring the right things (outcomes v activity) and knowing what to do about it - iterating your strategy to follow success.
If all the above is in place, then you’re in a good place for when (not if) a crisis lands. But how will you react? We can help you create a crisis comms model that fits your resources and corporate skillset, while getting you out of the mire.
Jimmy Leach is also more than happy to chair a panel, be part of a panel,or be in a Q+A session on any aspect of digital, journalism or government work.